PromoCall’s bilingual BDC team in Tijuana answers inbound sales and service calls, follows up on internet leads, and sets showroom and service appointments, so your floor staff can focus on the customers in front of them. We handle recruitment, HR, payroll, and infrastructure.
Internet leads, phone-ups, and missed calls are answered and followed up consistently, instead of waiting until a busy salesperson has a free minute.
Agents set sales appointments and service bookings directly into your CRM or scheduler, so customers arrive with a time on the calendar.
Evenings and weekends are when many car shoppers call. Coverage beyond showroom hours keeps those leads from going to the next dealer.
Avoid the salaries, turnover, training, and workspace cost of building and staffing your own BDC department.
A BDC pays for itself when it’s staffed and managed well, and it drains money when it isn’t. Here’s how the two models compare.
Most dealerships that outsource BDC functions reduce per-agent costs by 50-70% while covering more hours than an in-house team can.
A published study from Marchex and the Digital Dealer Institute found that about 16% of consumer calls to dealerships went unanswered. Those are shoppers already motivated enough to call, and many of them dial the next dealer on the list.
An outsourced BDC closes that gap. Calls get answered, internet leads get a quick first touch, and every follow-up is logged so nothing falls through between sales and service.
For more on how missed calls affect dealerships, read Car Dealership Call Center Support: Capture More Sales & Service Opportunities.


Agents work inside your CRM and follow your scripts, pricing rules, and compliance requirements. Outbound calls and texts follow the consent and Do Not Call rules you provide.
For the broader picture of what we do in automotive, see How PromoCall Transforms the Automotive Industry.






We establish operational scope, finalize legal structure under our shelter model, and define hiring requirements.
We begin bilingual agent recruitment, screening, onboarding, and HR documentation processing.
Workstations, telecom systems, security protocols, and IT integrations are implemented and tested.
Your leadership team conducts performance training while we finalize compliance and operational supervision — preparing for launch.

A business development center handles lead response, appointment setting, and follow-up for a dealership. Outsourcing it means a trained external team performs those tasks in your name and inside your CRM.
Yes, with access you grant. They log notes, set appointments, and update lead status so your team sees everything.
Agents represent your dealership by name and follow your scripts, so customers experience it as your store.
Outbound contact follows the consent and Do Not Call requirements you provide. Dealers remain responsible for their lead consent practices, so share your policies during onboarding.
Yes, both sales BDC and service BDC functions, including after-hours coverage.
Most teams launch within 30 days. A smaller overflow team can often start sooner, depending on scope.
Tell us about your current operation, team size, and growth goals. Our team will prepare a custom cost-savings analysis and implementation roadmap tailored to your organization.
PromoCall Is Your Best Option For Nearshore Call Center Services. Unlock your business potential with Promocall’s turnkey solutions – lead qualification, collections, customer service and more. Access to top-skilled agents and a prime location.